• stand
  • stand
  • Stand

Chattanooga is a creative place, one that has reinvented itself time and again over the last forty years. The Stand initiative represents the latest incarnation of our city’s spirit for self-reflection and community betterment.

In 1984, fifteen years after Walter Cronkite referred to Chattanooga as “the dirtiest city in America” on the evening news, a handful of Chattanooga’s leaders formed Chattanooga Venture and launched Vision2000, which set 40 goals for the city to achieve by the year 2000. These goals fell under the categories of future alternatives, places, people, work, play and government and covered everything from strengthening the downtown area to solving existing air, water, and toxic waste problems to creating before and after school programs.

By 2000, many of the original goals had been realized. Chattanooga is now known as “The Scenic City” and in 2008, the city was named by Outside Magazine as one of the best places to live in the US.

Building on the monumental foundation of Vision2000’s initiatives over the last twenty-five years, Stand was conceived in July 2008 by a diverse group of concerned citizens driven to enable a shared vision for the future of their community. CreateHere was honored to sit at that table, and throughout the visioning effort, provided organizational support and people power.

In May 2009, the campaign was launched by a dedicated team of staff and volunteers armed with yellow t-shirts, a website, and several thousand paper surveys. Stand hosted, coordinated and attended events of all kinds, engaging residents in all corners of the Chattanooga region—from shopping centers to house parties to neighborhood gatherings to festivals and rock shows. Over the course of five months, our field organizers created relationships with municipal leaders, organizations, businesses, churches and individuals.

By August 31, 2009, Stand had received over 19,400 responses, officially making the Chattanooga region home to the largest survey-based visioning campaign, surpassing imagineCALGARY’s former record at over 18,000.

As of September 30, 2009, Stand had closed the survey phase of our efforts with 26,623 responses. After months of analysis and coding, the Ochs Center publicly released the results of the survey on April 12, 2010. CreateHere is just one of the organizations partnering to produce meaningful dialogue and action based off of this data pool, and the spirit of civic renewal it has embodied.

To search the entire data pool or to learn a bit more about Stand, visit the visioning effort’s website.



Design Resources

Stand Logo

Stand Logo

Stand Tag

Stand Brochure

Stand Trifold Brochure

Stand Brandbook

Stand Brand Presentation

Stand Business Card

Stand Business Card

Stand Campaign Coordinator Business Card 

Stand Field Organizer Business Card

Stand Business Card Image

Stand About Handout

Stand 2.0 Handout

Stand 2.0 Crime Handout

Stand 2.0 About Handout

Stand Survey

Stand Survey Spanish

Stand Talking Points

Stand Target Form

Stand FAQ

Stand FAQ Booklet

Stand Field Strategy

Stand Proposal

Stand Graphic

Stand Coding Rubric

Stand Coding Rubric Graphic

Stand Coding Rubric Poster

Stand Coloring Book

Stand Coloring Book Cover

Stand Executive Summary

Stand Ochs Report

Stand Website

Stand Website Sample

Stand Volunteer Guide

Stand Banner

Stand Banner

Stand Four Questions Banner

Stand Logo Buttons

Stand I Took A Stand Button

Stand 2.0 Billboards

Stand 2.0 Digital Billboards

Stand Four Questions Billboard

Stand Please Stand Up Billboard

Stand The Future Starts Now Billboard

Stand What's Next Billboard

Stand Zip Code 30725 Billboard

Stand Zip Code 37041 Billboard

Stand Zip Code 30752 Billboard

Stand Flyers

Stand Invite

Stand Email

Stand Thank You

Stand Home Headline

Stand Contact Headline

Stand Volunteer Headline

Stand Lab Proofs

Stand Letterhead 

Stand Media Kit

Stand Name Tag

Stand Posters

Stand Signs

Stand Photobook

Stand Presentation

Stand Benwood Presentation

Stand Roundtable Presentation

Stand This Is Chattanooga

Stand Floor Graphic

Stand Display Sketch

Stand Bag

Stand Shirt

Stand Tomorrow Starts Today Bumper Sticker

Stand I Spoke Up Sticker

Stand Time Free Press Sticker

Stand Logo Sticker

Stand Many Voices Sticker

Stand Folder Stickers

Stand Roundtable Planning Meeting Advertisement

Stand Zip Code Map

Stand Demographics Zip Code 37419

Stand Have You Taken A Stand Advertisement

Stand Parent Magazine Advertisement

Stand Survey Advertisement

Stand Utility Bill Advertisement

Stand Chattanooga Football Club Advertisement

Stand Teen Scene Advertisement

Stand Alton Park Advertisement

Stand Take A Plant

Stand Share This Plant

Stand I Spoke Up Yard Sign

Stand Lemonade Stand

Stand Mall Table Tent

Stand Door Prize Slips


Renewing the Chattanooga Way Benwood Presentation

Renewing the Chattanooga Way Presentation

Renewing the Chattanooga Way Flyer

Renewing the Chattanooga Way Flyer


Stand & Deliver Logo

Stand & Deliver Safety Logo

Stand & Deliver Poster

Stand & Deliver Billboard

Stand & Deliver Handout

Stand & Deliver Handout

Stand & Deliver Sign

Stand & Deliver Action Lab Logo

Stand & Deliver Action Lab Poster

Stand & Deliver Action Lab Buttons

Stand & Deliver Action Lab Business Card

Stand & Deliver Call For Ideas

Stand & Deliver Your Idea Here

Stand & Deliver Working Ideas

Stand & Deliver Action Lab Email

Stand & Deliver Action Lab Schedule

Stand & Deliver Action Lab Event Signs

Stand & Deliver Action Lab Event Sign In

Stand & Deliver Action Lab Name Tags

Stand & Deliver Website Splash

Stand & Deliver Facebook Logo

Stand & Deliver Education Card

Stand & Deliver Education Poster

Stand & Deliver Safety Poster

Stand & Deliver Presentation

Video Resources

Stand 1 Minute Video

Stand 5 Minute Video

Stand Stop Motion Video

Stand Timeline Video

Stand Commercial Video

Stand Planning Meeting Video

Stand In The News Video

Stand & Deliver Sarah's Story Video

Stand & Deliver A Citizen Summit on Education

Renewing The Chattanooga Way

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