Tuesday, February 02, 2010

The Steps + CARTA Join Forces for Premiere

Do you ride CARTA? If not, now might be the time to start. Tim Cofield and Dylan Kussman, producers of The Steps, bring us this reason to rethink our transport choices. The 10-episode online series was funded in part by a MakeWork grant.

We’re pleased to announced an advertising partnership with CARTA. This campaign features bus ads for the February 19 release of The Steps, launched in conjunction with a CARTA bus rider initiative that promotes free WiFi on all city buses. We’re hoping the bus advertisements will not only encourage the public to “Watch The Steps,” but also convey an important message that both of us hope will increase bus ridership citywide: unlike automobile drivers, bus riders are free to check their email or watch video content while they are driven to their destination in comfort.

CreateHere will be hosting a release party for the series at its Main Street headquarters, 55 E. Main Street, Suite 105, on February 19 at 8 p.m. A first of its kind, this device party will feature live streaming of the first four episodes of The Steps via Ustream. Guests will bring laptops and streaming video-capable phones so they can have the episodes literally broadcast live into the palms of their hands. Outside, a CARTA bus will give partygoers the option to hop on-board and view the world premiere from a passenger seat.

As part of this campaign, the Steps have a bus ad contest that is slated to start this week. To enter, snap a picture of a CARTA bus ad for The Steps premiere, post it on The Steps facebook page. The winner will receive an autographed copy of the script (episodes 1-4), signed by Dylan Kussman.

For more information on The Steps, visit the series online. Poster for The Steps (above) created by Young Monster in Chattanooga.